What We Know
Awake is launching three new watches today, along with a new visual identity for the young brand. The three references—"Sunset," "Alba," and "Borealis"—take their names and color palettes from celestial phenomena: an ocean sunset, an incandescent dawn, and the Northern Lights, respectively.
"Alba"
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What We Know
If our ability to value our precious time is a gift, then the simplicity of the Mermont La Parfaite reminds us to slow down and savor it. The debut public model from the new Swiss brand is a study in elevated minimalism. A solo hour hand, polished and hand-finished by master…
Enthusiasts and collectors made their way to SoHo for an exclusive and exciting event, hosted by Hodinkee, Gerald Charles, and Watches of Switzerland. Fresh from the whirlwind that is Watches & Wonders, this event marked the first opportunity for Gerald Charles to introduce their latest collection to the U.S.-based collectors.
The evening celebrated a brand…
Thierry Stern sat down with Ben Clymer at Watches & Wonders 2026 to walk through Patek Philippe's novelties, and his passion for the product comes through immediately. Nowhere is that more evident than with the Nautilus's 50th anniversary pieces. Compared to the 40th, this is an exercise in restraint. "My idea is to do the…
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Today, Breitling relaunches the Chronomat lineup with an updated design language that builds on the collection's major 2020 revamp and makes a few small adjustments that feel quite consumer-friendly. The refreshed collection spans the gamut of sizes and complications, with 22 variants, from chronographs to time-and-date models, in many dial…
Sales of the Royal Pop, the bioceramic pocket watch collaboration from Audemars Piguet and Swatch, resumed in some locations on Monday after the Saturday launch was marred by overwhelming crowds that forced store closures across Asia, the Middle East, Europe, and North America. Customers were seen buying the $400 watch in Geneva on…
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For collectors, the Longines Legend Diver seemingly hit a sweet spot in sizing during its 39mm refresh back in 2023. But, as with many things in life, you can't please 'em all with just one version. So today's new Legend Diver 59 offers a much larger interpretation of the brand's…