Happy Friday the 13th, Ballers. It is time to exhale. Close your meditation app and find some peace in some watches that, whatever else they'll offer, will allow for a little daydreaming for ten minutes on a Friday.
First things first: whoever snagged the Patek 2508, congrats. Had I been a bit more…
Swatch is rolling out its AI Dada design tool worldwide, allowing users to create their own unique quartz timepiece by feeding prompts to the brand's artificial intelligence software.
The program, now available in the U.S. for the first time, asks users to give prompts of up to 300 words and then uses an artificial intelligence…
TAG Heuer, the storied Swiss watch brand known for its Monaco and Carrera chronographs, has named Béatrice Goasglas as its new Chief Executive Officer, a move aimed at bringing stability to the executive suite of the official timekeeper of Formula One.
Goasglas, currently the President Americas…
A few weeks ago, I found myself at the Jaeger-LeCoultre boutique on Madison Avenue, standing over a tray of enamel Reversos. I was handed one of them and turned it over. On the caseback was a painted scene—several figures rendered in miniature, each no larger than a grain of rice. I was told the eyes,…
If I had to make a short list of brands whose releases I've been tracking the past few years, Daniel Roth would be near the top. An "Extra Plat" in white metal (which doesn't currently exist) would fill a conspicuous void in my collection where a dress watch would sit, and a man can dream. …
Grand Seiko announced today that Japanese baseball star Shohei Ohtani will join the brand as a global ambassador starting April 1. The announcement arrives as Ohtani—who is at the height of his career and widely considered the best baseball player in the world—leads the Japan national baseball team in the World Baseball Classic, and ahead…
This week on The Business of Watches, we're in La Chaux-de-Fonds to talk to the man heading Greubel Forsey, one of the most revered and respected brands in independent watchmaking. The company had been on a recent roll, with Meta CEO and chairman Mark Zuckerberg seen wearing its pricey timepieces and a 'Mechanical Exception' win…