How do you capture 100 years of the Oyster? That's the question at the center of Rolex's new 23-minute film celebrating the anniversary of one of the most important watches ever made.
The film opens with incredible archival footage of Mercedes Gleitze swimming across the English Channel, then moves on to archival footage of many…
Swatch is planning a collaboration with Audemars Piguet, expected to be one of the most significant and talked-about watch releases of the year. Swatch began teasing the tie-up last week with social media posts featuring the distinctive font associated with AP's iconic Royal Oak model and the words 'Royal' and 'Pop.' That led to hordes of…
Collaborations are an established part of the modern watch cycle: a new model is introduced, colors follow, maybe a complication is added, and eventually a collaboration enters the mix, often positioned as a moment of creative divergence within an otherwise predictable trajectory. With the Citizen Tsuyosa seconde/seconde/, the brand hits that phase in a way…
Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated…
The watches of A. Lange & Söhne very rarely gets a chance to step out of the stoically traditional design language the brand has established since its relaunch in 1994, but one collection from the brand offers a unique respite from it all. Lange's Lumen series is now in its 16th year since the introduction…
William Stafford wrote, "I'd just as soon be pushed by events to where I belong." While I wouldn't claim it is great or wise to have a single line from a single poem weigh too heavily on anyone's life, those dozen words have exerted a monumental pull in my own existence. I'm not by nature…
What We Know
French watchmaking is on an absolute tear lately. Even setting aside F.P. Journe (yes, he's based in Switzerland, but he is French), there's a growing list of brands pushing things forward in interesting ways. Two of the more relevant names in this case are Baltic and SpaceOne, the latter a…