Hello from (rather warm) Cupertino, California. Yet another year has flown by, which means once again we continue our more than a decade-long tradition of taking an extremely brief pause from traditional watchmaking to see what's up with the newest editions of the most popular and widely adopted watches in the world. They just happen…
This week on The Business of Watches: a fresh take on the new releases we saw at Geneva Watch Days and what they might mean for the market. Ahead of a special request summer fondue dinner, Tim, TanTan, and Andy discuss what they saw, what they liked and didn't like from the slew of novelties…
What We Know
Alpina, the value-driven, adventure and outdoor Swiss watch brand, is chasing the sun (and artificial light) with some of its new releases. The brand is now, across more models, utilizing solar quartz movements manufactured by La Joux-Perret, the Swiss movement maker majority-owned by Japan's Citizen Group, which also controls Frederique…
What We Know
In January of 2025, I covered Louis Vuitton's major evolution of its distinctive Spin Time series, debuting as the Tambour Taiko Spin Time series in a set of six limited-edition watches, all set in a single "Dolphin Grey" color scheme across several different takes on the complication, from the classic…
In a Pusha T verse, every detail is chosen with purpose. Watches have long been a constant in his lyrics–they are part status symbol, part cultural shorthand, and always a reflection of how closely he pays attention. This kind of specificity is central to his writing, and it is also the clearest way into a…
Last week, the Grand Prix d'Horlogerie de Genève (GPHG) announced the finalists for the 2026 edition of watchmaking's premier awards ceremony, which will be held in Geneva on November 7. Being a finalist has the potential to be a big deal for any participating brand, but it can be a watershed moment for small first-timers…
It's been a busy week, Baller, not just with a bunch of new watches being released, but with a phantom island migrating in ways you wouldn't expect an island to, the news that Avocados reverse their sex multiple times a day and, if you're wondering why your car gets so beat up by exposure to…