You could make the argument that, among all brands, models, and complications, the Patek Philippe split-seconds wristwatch is one of the most overlooked, underappreciated, and least understood in any catalog. "That's because no one ever sees them," said Ben, when I made that very argument in the office recently. True. It's hard to call a…
If there was a way to celebrate the 225th anniversary of Breguet patenting the tourbillon, re-launching a version of the brand's iconic ref. 3350 was the obvious crowd-pleasing option. There was always something charming about that original tourbillon from the 1980s, but there were some downsides too. The new ref. 7357 is Breguet's best effort…
This week on The Business of Watches, a breaking news story, of sorts. Our friends at Worn & Wound have acquired Lorier Watches. It's a story of success for the New York-based boutique brand that started way back in 2017 with a mission to make vintage-inspired watches, designed to be worn every day, at an…
Haim Watch Company, a Chicago-based microbrand, marked its fifth anniversary in 2025 by introducing an intriguing new timepiece called the Annum. I first saw the watch last fall at the WindUp Watch Fair in New York City, where the brand's founder, M. Zakir Miah, brought along a prototype that immediately caught my attention. Visitors at…
Two months ago, I spent a Friday lunch eating a sandwich called the Crazy Poulet at Notos Bar Restaurant in Le Sentier with Mark Schmid, who is a sort of jack-of-all-trades in the marketing and communications department at Audemars Piguet. Schmid has quickly become someone I'd consider a friend, whom I appreciate for our candid…
What We Know
Breitling's Top Time has long been a unique outlier in the Swiss brand's line-up. A chronograph model with a square (ish) cushion case launched in 1964, it aimed to attract a new crop of younger consumers with its hipster design. The Top Time soon made it onto the wrist of no…
When Vacheron Constantin announced the original Twin-Beat at SIHH in 2019, I wasn't in the watch space in the same way I am now. I was also focused on a much different price point—the one I shop in, not the one that I've since become fascinated by. So I missed it. A lot of people…