Somewhere between trend-led conversations, cultural influences, and layers of narrative, it's easy to forget that watchmaking has always been about one thing: accuracy. From marine chronometers to George Daniels' co-axial escapement, the path has taken different forms, but the goal hasn't changed. In recent decades, that path has largely led to higher frequency—faster oscillations, more…
What We Know
It's a tale as old as... well, I guess only a few years or as long as the M.A.D.Edition watches have been a thing. People have applied and applied and applied for the raffles for the M.A.D.1, M.A.D.1S, and M.A.D.2 (the affordable and yet surprisingly creative offerings from the subsidiary…
Any conversation about mechanical watches that inspire their owners to go into harm's way must begin and end with Sinn. Sure, the Frankfurt-based brand has a handful of more refined, dare I say "elegant" dress watches, but it is best known for its non-nonsense, ultra-durable, and very Teutonic sports watches. Sinn continues to press its…
This week on The Business of Watches, we're in Geneva marking 50 years of Raymond Weil and an in-depth conversation with Chief Executive Officer, Elie Bernheim. At a time when much of the market is premiumizing and moving upscale, Raymond Weil is leaning in to its value-driven, Swiss-made heritage, producing approachable-priced timepieces that celebrate half…
What We Know
Universal Genève moves forward by looking back, reintroducing the Cabriolet nearly a century after its original 1933 debut (then known as the Ideo). That watch arrived at the height of the Art Deco movement, which is translated to today's release—clean geometry, strong lines, and an emphasis on surface and typography…
What We Know
Today marks the much-anticipated, much-discussed official relaunch of Universal Genève, following its acquisition by the Breitling parent, Partners Group, back in 2023. And while we've already seen watches come from this new iteration of the brand, such as a trio of Polerouter Tribute watches and six Tribute to Compax chronographs,…